So, you are planning to build a mobile app that your customers love, right?
Well, that’s the reason, you have landed right here, looking to build a mobile app that attracts and converts!
Did you know that the reports suggest the number of smartphone users will be more than 7.5 billion by the next 2-3 years?
But here’s the catch!
Building an app is not easy! You must incorporate a wide range of intuitive features that can make your mobile app stand out!
So, now the question arises- What are the features to incorporate in your mobile app for business?
This post will discuss the top 10 features every mobile app development company should consider.
Let’s dive in!
1. Attractive User-Friendly Design
In today’s mobile landscape, every smartphone boasts a unique screen size, highlighting the importance of adaptive design for your app. Additionally, your design should cater to different operating systems, recognizing the subtle differences between Android and iOS interfaces. Ensuring alignment with the overall device interface is crucial for a seamless user experience.
Partnering with UI/UX design companies can streamline the process, allowing you to address all aspects of user-friendly visibility. With 61% of app users emphasizing the importance of ease of use and navigation, prioritizing a user-friendly design becomes paramount.
Consider usability testing tools tailored to your specific requirements. By conducting thorough usability testing, you can fine-tune your app’s design to meet user expectations and optimize overall usability.
2. AI chatbot
Integrating AI chatbots into customer support processes allows human teams to focus on high-value activities. The best thing is that chatbots handle repetitive inquiries efficiently, thanks to their training.
Furthermore, modern chatbots are adept at connecting contextual dots and providing customized suggestions faster than their human counterparts. This capability enhances engagement and retention rates by delivering tailored solutions to users’ needs.
By facilitating improved user interactions, AI chatbots also play a crucial role in collecting valuable feedback, which can be used to enhance the app further. Businesses can harness the limitless potential of chatbots by mastering the intricacies of their creation and implementation.
3. Biometric Authentication
Biometric authentication in mobile applications leverages unique biological or behavioral characteristics of individuals, such as fingerprints, facial features, and iris patterns, to verify their identity. By utilizing these features, users can authenticate themselves without the need for manual credential entry, enhancing both security and user experience.
To integrate biometric features into mobile applications, the device needs to support biometric options. Once implemented, this feature streamlines the authentication process, making it more convenient for users while ensuring the safeguarding of their data.
Beyond enhancing security, biometric authentication also contributes to a smoother user interface. Thus, it eliminates the hassle of remembering and entering passwords. By simplifying the authentication process, biometric features enhance overall usability and user satisfaction.
4. Incorporate Push Notifications
Push notifications are a cornerstone feature in mobile apps, facilitating timely updates and fostering increased user engagement. They serve as a vital communication channel, delivering important information to users about new features, promotions, and relevant updates, even when the app is inactive.
Fun Fact: Push notifications with call-to-action (CTA) buttons have been shown to yield 40 to 60% better results.
Achieving the right balance is crucial when employing push notifications. Excessive use can overwhelm users and result in app uninstalls. Personalizing notifications based on user behavior, preferences, or location enhances their relevance, making them more impactful and increasing user engagement.
When utilized effectively, push notifications play a pivotal role in sustaining ongoing interaction between users and the app. This, in turn, leads to higher retention rates and ultimately drives app usage, contributing to the overall success of the application.
5. Battery Saving
In addition to security concerns, battery optimization has become a critical factor for the success of mobile applications. With smartphones being indispensable to users, preserving battery life has gained paramount importance. Developers must prioritize optimizing their application’s code, minimizing background processes, and employing efficient data fetching techniques to conserve battery power.
Furthermore, developers should incorporate features such as battery saver mode and provide users with additional control over the app’s impact on device resources. By implementing these measures, developers can enhance the user experience by ensuring that their applications consume minimal battery power, thereby prolonging device usage and satisfaction.
6. In-App Purchases
In-app purchases are a revenue stream for mobile apps as they offer users the opportunity to access content for a fee. Whether it’s unlocking premium features, acquiring virtual goods, or subscribing to exclusive content, in-app purchases can significantly enhance a user’s experience.
What makes in-app purchases particularly appealing is that they empower users to control their spending. Those who derive value from your app are often willing to invest in enhancing their experience. However, it’s essential to strike a delicate balance to avoid alienating users who are not willing to make purchases.
Beyond monetization, in-app purchases can serve as a potent tool for boosting user engagement. By offering exclusive features or content, apps can incentivize users to delve deeper into the app’s offerings. Thus, it will result in increased time spent within the app and heightened interaction with its content. This, in turn, fosters a stronger connection between users and the app, driving long-term engagement and loyalty.
7. Chat Support/Callback Functions
Integrate chat support or Callback functions directly into your mobile app to offer users immediate assistance and personalized communication. Chat support enables users to receive instant help and guidance when encountering issues or queries, leading to heightened satisfaction levels. Moreover, it serves as a valuable avenue for gathering feedback to refine and optimize the user experience.
Alternatively, Callback functions add a personal touch by allowing users to request a call from customer service representatives. This feature underscores your dedication to customer satisfaction, streamlining the process and saving users time spent waiting on hold. As a result, it elevates your app’s reputation and credibility in the market, fostering trust and loyalty among users.
8. App Performance Optimization
Optimizing app performance is essential for delivering a seamless and satisfying user experience. This entails achieving fast loading times, seamless animations, and effective resource management.
Fast loading times are crucial as users are prone to abandoning apps that take too long to load. A polished user experience hinges on smooth animations and transitions, which contribute to an overall high-quality feel.
Efficient resource management is equally important to prevent unnecessary consumption of system resources such as memory and battery. This will lead to optimised resource usage, enhanced app performance, and increased user satisfaction. Users are less likely to uninstall apps that do not drain their device’s resources excessively, ensuring higher retention rates and better app success.
9. Offline Functionality
Users should be able to interact with your brand and access essential features regardless of their internet connectivity status.
However, it’s equally important to strike a balance between offline functionality and security considerations. With mobile devices being ubiquitous and carried everywhere by users, there’s a risk of sensitive data exposure in case of theft or loss.
Therefore, while providing offline functionality, it’s essential to implement robust security measures to safeguard user data. This includes encryption, secure authentication methods, and remote data-wiping capabilities to mitigate the risks associated with device theft or loss.
10. Enable reviews and feedback
Research conducted by Glispa underscores the importance of reviews and feedback in shaping customer loyalty and satisfaction. According to the findings, over 90% of respondents expressed a willingness to provide feedback when explicitly asked by the company. Even more compelling is the discovery that 97% of respondents were more inclined to become loyal customers if they knew that their feedback had been implemented by the company. These insights highlight the significant impact of customer feedback on fostering loyalty and trust, emphasizing the value of actively soliciting and incorporating customer input into business strategies and practices.
Final Thoughts
So, there you have it! Developing a successful mobile app is more than just having a brilliant idea. The top ten features outlined here are designed to elevate user experience, boost engagement, and give your app a competitive advantage.
Looking to build a mobile app with all these features? You can have the best Android, iOS, React, or Flutter app development company near you, EitBiz.
Being a leading mobile app development company, we have developed 1000+ mobile apps for different industry verticals. We have a dedicated team of app developers and designers who conduct extensive research and then craft apps that resonate with your target audience.
Partner with EitBiz & build a feature-rich mobile app today! Call us at +1 (812) 530- 6300 or you can send us queries to info@eitbiz.com.